“The WP Lab is a truly unique and remarkable experience. I can think of no other performing arts organization that offers mentoring and support for early career theater producers; and really, if your goal is to effect change in the way that theater is created and how opportunities are made available to women artists, then producers are the place to start.” – Elizabeth R English, Producer
Established in September 2006, the Producers Lab works to extend the influence of women theater artists. Armed with practical tools and powerful connections, Producer Lab members are empowered to advance specific theatrical projects and special events at WP and beyond. The Producers Lab is founded on a firm belief in the power of creative producing, and strives to make its members equally at home analyzing plays and financial statements.
Roxanna Barrios is a Florida-born theater producer who traded hurricanes for the MTA and now thrives in the concrete jungle. She currently resides at The Public Theater as the Program Associate for the Mobile Unit, a program that brings free year-round performances to the five boroughs of NYC, inside of community centers, homeless shelters, correctional facilities and more. She has produced for the Cherry Lane Mentor Project and Ugly Rhino Productions (Brooklyn). Prior to NYC (and a brief stint in LA) she spent just under a decade working for a children’s performing arts training company in South Florida. Roxanna is a graduate of the University of Florida.
Sally Cade Holmes
Sally Cade Holmes is a New York-based freelance producer hailing from the upstate of South Carolina. Recent and upcoming producing credits include: Anastasia (B’way 2016-17); Boy Gets Violent (Ars Nova's ANT Fest); Summer Valley Fair (New York Musical Festival); Hug the Lonely Cactus (an album by longtime collaborator Laura Gragtmans), Here’s Hoover (in collaboration with Alex Timbers and Les Freres Corbusier); Hi, Are You Single (Dixon Place HOT! Festival). Additionally, she is the Associate Producer at Tom Kirdahy Productions (It's Only A Play, The Visit, & White Rabbit Red Rabbit) and the New York Line Producer for Oregon Shakespeare Festival’s Play On! initiative. She previously served as the Producing Associate at Williamstown Theatre Festival where she worked on pre-Broadway and off-Broadway productions of The Bridges of Madison County, Fool for Love, Living on Love, The Old Man and The Old Moon, and The Visit. Other collaborations include: Rattlestick Playwrights Theater, The Theatre @ Boston Court, Keen Company, SpeakEasy Stage Company, Sans A Productions, and TheatreWorks USA. Sally Cade received a BS in theatre studies with a minor in religious studies from the University of Evansville. www.sallycadeholmes.com
Nidia Medina is currently the Associate Line Producer at The Public Theater. Before landing there, she had the pleasure of being Associate Producer at INTAR, and also produced an internationally touring one-woman show for charity called "The God Box" that has raised hundreds of thousands of dollars for charities all over. Other independent producing projects include off-off Broadway shows, fundraiser performances, and some wacky variety shows. But that's not all! She's held a variety of other positions in the theater, and has spent the past ten years backstage, onstage and in the offices of some great NYC theater companies -- including Cherry Lane, Ars Nova, MCC, MTC, Theater for a New Audience, and LAByrinth Theatre Company. She makes art, too. It's probably best to just call her a "Theatre Person". She holds a Master's degree in Arts and Cultural Management from Pratt Institute.
Since graduating from Tisch, Laura Ramadei has been performing and producing across various platforms. She began in production by interning at the Public Theater in marketing and development, and additionally with their Student Ambassador Program, a student discount ticket initiative. She went on to work extensively with LAByrinth Theater Company, as an intern, production assistant, and finally as resident social media guru, piloting several digital marketing channels and campaigns for multiple productions. She also assisted with script development and screen adaptation of Jack Goes Boating, starring and directed by Philip Seymour Hoffman. Since then, Ramadei co-founded Lesser America, a theater company dedicated to accessible, affordable theater, currently in residence at the historic Cherry Lane Theatre. Ramadei now also works as the Director of Creative Development for the American Playwriting Foundation. Select theater performance credits include Wyoming, Carnival Kids (NY Times Critics' Pick), Just Right Just Now, Too Much Too Soon, American River, and Squealer with Lesser America; Ghost Brothers of Darkland County (with Stephen King and John Mellencamp, in commercial workshop); Fairytale of New York (with David Simon and The Pogues in commercial workshop); Exit Carolyn (NYIT nomination); The Year of the Rooster (EST/Youngblood); Cloud Nine (Ambie Award Nomination) and Love's Labors Lost with The Nola Project (Founding Member); Too Little Too Late(HERE Arts - NYIT Nomination). Film and TV: Orange is the New Black, Starting Out, Another Kind, Gasoline, Eagles Are Turning People Into Horses. Web/New Media:Compulsive Love, Unicornland (upcoming). In addition to running Lesser America, alongside co-founders Daniel Abeles, Nate Miller, and Claire Siebers, Ramadei freelance produces across various mediums, working additionally as a writer and content creator. Finally, Ramadei is also known for penning an open letter about sexual harassment and the treatment of individuals in the service industry. The note went viral, resulting in features and interviews with Huffington Post, Gothamist, Jezebel, New York Magazine, The Atlantic, The Meredith Vieira Show and more. lauraramadei.com
Yuvika Tolani is a producer drawn to the interaction of form, content, and process. As Assistant Line Producer at The Public Theater, she executes the Readings and Workshops program, collaborating with artists to structure processes that best serve the work they are creating. Prior to The Public she was part of the fundraising team at the American Repertory Theater at Harvard. Yuvika began her exploration of the role of a producer in developing new work while pursuing Theater Studies at Yale University. That work later fed into developing an original musical, Scorched, alongside writer/director Molly Houlahan and composer Benji Goldsmith. Scorched will have its premiere production this October as part of the Araca Project’s 2016 season. Yuvika comes to New York with an already-split allegiance to her original hometowns: Mumbai and Singapore. A product of disparate cultures, she is a big believer in the universal impact of a powerful story.